The Top 10 Most Popular Fashion Influencers on Instagram Today

The top 10 most influential fashion Instagrammers worldwide.

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Following fashion trends is like participating in an intense sport: cowboy boots are in today, bike shorts were cool yesterday, and you never know what will be back in style tomorrow. The fashion business has a reputation for being a revolving door where trends come, disappear, and then return in an instant. However, during the past few years, there has been a significant shift in how customers discover new trends, purchase new clothing, and perceive the fashion industry. This trend is greatly influenced by social media and influencers, as you would have imagined.

Chiara Ferragni

Italian fashion influencer and prominent Instagram blogger Chiara Ferragni has a large following. When Chiara began blogging about the clothes she wore every day and included excellent graphics and photos, she quickly became the top fashion influencer on Instagram.

Even though she frequently posts travel and fashion images, most of her time is spent working in the fashion industry as a designer and brand manager.

Camila Coelho

Brazilian Instagram fashion influencer Camila Coelho, who is living in Los Angeles, has a large fan base on both Instagram and YouTube.

She has collaborated with Dior and Tory Burch and is most renowned for her modern fashion sense.

She is also the creator and creative director of her own cosmetics line, Elaluz, as well as the clothing line she designed, the Camilacoelho collection. Her Instagram is jam-packed with travel and photography photographs, wellness and beauty advice, as well as a few daily posts and vlogs.

Aimee Song

Since starting her blog in 2008, Aimee Song has written two books that have achieved the status of New York Times bestsellers. Aimee, who is based in Los Angeles, has been managing her personal brand across numerous platforms like Instagram, YouTube, and her own blog. She has experience in interior design and developed the clothing line Song of Style.

Olivia Palermo

One of the top fashion influencers on Instagram for known for her trend setting in the fashion world is Olivia Palermo. She grew up in NYC, where she was born, and Olivia has been a part of high life since she was a little child. Bloggers and fashion critics started to praise Olivia's exquisite attire. She is currently well-known as an entrepreneur, fashion designer, and influencer.

Danielle Bernstein

Danielle Bernstein is a fashion influencer, designer, entrepreneur, and creator of the fashion blog and company WeWoreWhat. Danielle's portfolio has numerous partnerships with both national and international brands. On Instagram and social media platforms, she has amassed a sizable following of followers who adore her street style clothes inspired by New York City.

Julie Sariñana

Julie is a Mexican fashion influencer that resides in Los Angeles.

When she started her blog, Sincerely, Jules, in 2009, she was a part of the first generation of fashion influencers making her one of the top fashion influencers on Instagram. She launched a jewelry and clothing brand after gradually growing her fan base. She showcases gorgeous dresses, locations, and cosmetics on Instagram.

Alexa Chung

Alexa Chung has made a name for herself as a top fashion influencer on Instagram thanks to her amazing style and personality, which are well-known throughout the world. Alexa has gained widespread popularity throughout the years and ended up being the face of numerous prestigious companies like DKNY and Tommy Hilfiger.

Negin Mirsalehi

Dutch Iranian fashion influencer living in Amsterdam, an entrepreneur, and model Negin Mirsalehi. Her well-liked fashion blog and Instagram account are what make her most famous. She has a larger following than companies like Yves Saint Laurent and Saks Fifth Avenue thanks to her gorgeous locks, sophisticated yet approachable personal style, and girl next door persona. Gisou, a cosmetics company, was started by Negin.

Caroline Daur

German model and top fashion influencer on Instagram Caroline Daur first began blogging at the age of 19, it swiftly rose to become one of Germany's most read fashion blogs.

She has participated in Dior campaigns, Dolce & Gabbana shows, and launched her own MAC lipstick line over the years. Within Instagram and outside of it, she is admired and inspiring by her followers.

Noha Nabil

Kuwaiti fashion blogger Noha Nabil is well known for her work as a journalist, social media influencer, and YouTuber.

Her Instagram is filled with images of her daily life as well as gorgeous, vibrant clothing and colors.

She is the creator of Eleven.11 Fashion, Retrouvailles Paris, and Noha Nabil Beauty and Cosmetics. Additionally, she has worked with many companies over the years, including Armani, Versace, and Givenchy. She also came in fifth place on Forbes' list of the top 10 most powerful Arab women in 2017.

If you’re interested in learning more about influencer marketing and how Smartfluence can help you establish and scale your influencer marketing campaigns, feel free to book a demo here.

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