How Brands Can Take Advantage of IG Reels vs. TikTok

TikTok has been ranked as the most downloaded app in the world with over one billion users, and Instagram is using its algorithm as best it can to keep up with the trend of video content and remain relevant. As a social media agency, we recognize that the recent urgent demand for video content is unusual, and brands are trying to figure out how to enforce and end up making most of these tools for their account in a cost-effective, appropriate way. Take note of these five elements when you integrate Reels and TikTok into your social media plan!

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Make your content components explicit.

First, consistency is essential regardless of the platform or feature. Establishing your content components, or the subjects you post about most frequently on Instagram and TikTok, is the greatest approach to guarantee consistency as a company or influencer. Consider them to be the categories in your blog or online store.

Some of the content components for our social media marketing agency include our products, clients, employees, social media advice, self-care advice, and more. You should not upload anything to your Instagram Reels or TikTok account that deviates from your set content pillars.

Why bother attempting to attract an audience with material that is irrelevant to the rest of your profile, consider this. Once viewers have seen and liked your film, they can quickly click on your profile to view more of your high-caliber work. It's crucial to maintain brand consistency and on-brand content because if people enjoy what they see, they'll stick around for more.

Keep up with TikTok and Instagram trends

Lean into the trends next. The best way to be noticed is to use popular sounds and filters in your Instagram Reels and TikTok’s. It is simpler for more visitors to find your movies because of how frequently this material is used.

Consuming on-trend material is the first step towards producing it. Every week, set aside some time to browse social media and take note of the Instagram and TikTok trends you discover.

Instead of viewing the brief video for enjoyment as you normally would, consider them from the perspective of a content developer. What unique spin can you add to these trends that is pertinent to your company? How can one of the popular sounds right now be used to reach a new audience?

Being flexible as a business or influencer is crucial when it comes to Instagram Reels and TikTok trends. It's imperative to respond quickly and make the most of the trend's present virality and reach since platforms move quickly and a trend's lifespan might range from a few months to a few days.

Though trends are excellent for discoverability, keep in mind that if you want to maximize your return on investment, just 20% of your material should be fashionable and the remaining 80% should be useful and instructive. This may be accomplished through case studies, seminars, transformations, and other means. Because more people that utilize your sound give your account more credit and visibility, this gives you the chance to develop original audio, which may also be very beneficial for your account.

Utilize SEO on social media

At a recent conference, Prabhakar Raghavan, Senior Vice President of Google Knowledge and Information, said that roughly 40% of young people no longer use Google when looking for information. They instead use TikTok or Instagram.  This is certainly the time to start incorporating social media SEO into your TikTok and Instagram plan if it wasn't already.

Determine the keywords that people in your target market are really using. We adore utilizing the search bar's predictive text for this purpose. Enter your main keyword first, and then click the drop-down arrow next to each social media network to see what other keywords they recommend. This ranking is based on the information that people were looking for most frequently at the time of your study.

Once your target keywords have been determined, include them into your on-screen text, automatic closed captions, written captions, and hashtags to optimize your material for search engines.

Work smarter, not harder when creating social media content

We're the first to confess that integrating these capabilities into your content strategy might take a lot of work. Work smarter, not harder, is our one piece of advice in response to it.

Always create your video material in bulk if you find yourself doing so. In addition to saving you time, batching your Instagram Reels and TikTok’s can help you maintain a regular publishing schedule.

Always keep in mind that 80% of your material should be valuable, so think about turning old blogs or social media pieces into Reels or TikTok’s. Additionally, make sure to post any content you share on TikTok to Instagram Reels and vice versa.

Finally, what if you lack the time or money to produce video content? Work together with influencers who can provide you that deliverable. We recommend using tools like Smartfluence to make your influencer outreach procedures more efficient.

Review analytics

Take notice of what is working while monitoring social media analytics and keep doing it. Is there a certain kind of video that seems to do better than the others? Consider trying something else if something is not connecting with your audience the way you meant it to. When reviewing monthly social media statistics, repeat this procedure each time to keep your plan optimized.

If you’re interested in learning more about influencer marketing and how Smartfluence can help you establish and scale your influencer marketing campaigns, feel free to book a demo here.

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