Instagram Influencer List - How to Find the Right Influencers for Your Business
It seems today that everyone has a different definition of what an influencer is. They could include bloggers, vloggers, photographers, designers, artists, celebrities, and more. As far as we’re concerned, anyone with an audience on social media could be an influencer depending on how you categorize them. While celebrities are on the higher end with millions of followers, accounts with just 2,000 followers can monetize their accounts too as nano-influencers. With such a wide range of Instagram influencers out there, how do you go about finding the right influencers for your business? We’ve talked about a few methods you can use in another article, but in this one, we’re specifically going to talk about Instagram influencer lists, where to find them, and how to leverage them.
Why Do I Need an Instagram Influencer List?
If you’re looking to build brand awareness, make sales, gather user generated content, or boost engagement on your social media channels, then you should consider using Instagram influencers as part of your overall strategy.
Instagram influencers are great for several reasons. First – they’re a lot cheaper as compared to TikTok and YouTube influencers. This is largely because those two platforms focus on video content, and have a high chance of going viral as a result, but on the flip side are way less predictable. Instagram is also typically the first place influencers set up an account. That means Instagram influencers typically have a large following across multiple social media platforms, meaning for every Instagram influencer account you find, you could extend your reach across TikTok and YouTube as well, likely working out a package deal.
So now you know why you should use Instagram influencers – but why do you need a list? Well, you could go the manual route and search hashtags and DM influencers one by one as you take the time to craft your campaign, but that’s a painfully slow process. It’s much easier to just use a list of influencers given it saves you a significant amount of time since you can discover dozens of influencers in one sitting. Industry average response rates from influencers typically hover between 10 and 20%, so you’ll want to build as large a funnel as possible when handling your Instagram influencer outreach. So, if you find 100 influencers at a time via lists, you can cast a wide net quickly, making the rest of the process easier.
Where Can I Find an Instagram Influencer List? (And Which One Should I Choose?)
There are a few main methods to find an Instagram influencer list. The first option is to use a search engine like Google, Yahoo, or Bing. Simply type “Instagram influencer list” into the search bar and see what comes up. Plenty of blogs post lists for free – including ours where we have several lists based on industry, size, and platform!
You could also go directly to Instagram. After you follow any given influencer, Instagram will make recommendations on several people who might interest you based on your following choice the just made. These will all be related influencers, likely in the same niche, and likely will have some overlap with each other. The problem with this is it’s a bit slower since the results aren’t presented in a list format and are limited in number.
The final option would be to use a platform like Smartfluence. While our platform is primarily a self-serve model with access to millions of influencers on TikTok and YouTube, we also have Instagram capabilities that are more of a Done-For-You model. You can use our automated outreach feature that finds and reaches out to Instagram influencers on your behalf, or you could use our Discovery as a Service model where we generate hyper targeted Instagram influencer lists for you based on demographics, size, and more.
How Much Does It Cost to Buy an Instagram Influencer List From A Company?
While there are several companies online that charge for influencer lists, particularly if contact information is being exchanged, with prices as low as a few dollars to a few hundred dollars, we believe those aren’t the best solutions. Typically, you’ll receive generic lists compiled of scraped emails that the company in question blasts out to all their customers.
At Smartfluence, we offer our Discovery as a Service at no extra charge to our platform users. Considering it’s in depth to the level where we curate 100 influencers per list based on age, gender, location, interest, brand relationships, ethnicity, and more, brands essentially receive an agency level service that would typically cost hundreds if not thousands of dollars for free. With that level of granularity and customization, it hardly makes sense to pay for a similar service elsewhere.
How Long Will My Instagram Influencer List Last?
Instagram influencers are a dynamic group, with accounts growing and popularity in some cases while others fizzle out. No list will last you forever. However, growth rates on Instagram have become steadier in recent years. As a result, the longevity of these lists increased drastically. This is especially true if you’re looking at very large influencers. On the flip side, if you find a nano-influencer who goes viral and ends up outgrowing what you envisioned in your list, assuming you started working with them before they grew big, you’ll likely end up striking better deals with them. If you’re looking for a longer-term solution, then an Instagram influencer list will certainly be useful.
If you’re interested in taking your influencer marketing program to the next level and want a demo of our platform, head over here to book a call with us and we’d be happy to help!