The Top 10 Instagram Influencers in 2023

Have you ever been curious about who the top Instagram influencers are in 2023? In this article, we show you the 10 largest Instagram influencers and who they are!

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  • Cristiano Ronaldo - 503 million followers

Cristiano Ronaldo is a Portuguese professional soccer player and is considered one of the best soccer players in the world. Ronaldo works with some of the largest brands in the world including Armani, Clear Shampoo, Herbalife and Unilever. It has been reported that his sponsorship value is at least $75 million to $100 million per year. With over 500 million followers, he is one of the most influential influencers on social media. Additionally, Cristiano Ronaldo has his own set of brands that he has invested in.

  • Leo Messi - 379 million followers

Leo Messi is a professional soccer player that has an extremely large and dedicated following. He quickly became one of the best soccer players globally and has won many awards. Messi founded the Leo Messi Foundation which is a nonprofit organization that supports education, clean water, and health care to children around the world. Messi is a brand sponsor for several brands including Adidas (which he has a lifetime deal with), Ooredoo, Lay’s, Gatorade, Pepsi, Jacob & Co., Budweiser, Hard Rock International, and more.

  • Kylie Jenner - 373 million followers

Kylie Jenner is a member of the Kardashian-Jenner family. She is well known in her role as a reality TV star and cosmetic entrepreneur. Kylie Jenner founded Kylie Cosmetics which was sold for $600 million. Beyond marketing her own products, she is a brand sponsor for Puma, Adidas, Calvin Klein, Beats, and SKIMS.

  • Selena Gomez - 359 million followers

Selena Gomez is an American actress, singer and film producer. She started her career doing several children television series. Since then, she has become an international pop star, actress, and has produced several popular television series herself. Selena Gomez is a brand sponsor for Adidas, Pantene, Coach, Puma and Rare Beauty.

  • Dwayne Johnson - 349 million followers

Dwayne “The Rock” Johnson is an American actor and former professional wrestler. The Rock wrestled for eight years, and his films have grossing over $10.5 billion dollars worldwide. The Rock is a brand sponsor for Got Milk, NASCAR, Voss Water, Apple, Ford, Under Armour, and Teremana Tequila.

  • Ariana Grande - 340 million followers

Ariana Grande is an American singer, songwriter and actress. She is one of the most well-known singers and has many songs that have been featured across chart records. She is known to be a pop icon and is one of the most influential celebrities across generations of people. While Ariana Grande doesn’t have many explicit public partnerships, she has been seen endorsing Givenchy, MAC Cosmetics, and Reebok.

  • Kim Kardashian - 334 million followers

Kim Kardashian is an American media personality who gained attention through (amongst many thing) her television series “Keeping up with the Kardashians”. She has built her own clothing line SKIMS, but is still a large internet personality on social media and can more or less be attributed to coining the “influencer” industry as it is known today. Some of the brand endorsements she has done include 818 Tequila, Kylie Cosmetics, Balenciaga, Dash Boutique, Poosh, Good American, Kylie Cosmetics, MOON, and many more.

  • Beyoncé - 283 million followers

Beyonce is an American singer, songwriter, and actress. She is one of the most well-known singers and is a cultural icon across both American and global pop culture. Beyonce has worked with some of the largest brands globally. To name a few, she has worked extensively with L'oreal Paris, Tommy Hilfiger, Giorgio Armani, Pepsi, H&M, Adidas, and Samsung.

  • Khloe Kardashian - 281 million followers

Khloe Kardashian is the sister of Kim Kardashian and a well-known personality due to her role on “Keeping up with the Kardashian”. She has also started her own clothing line Good American that has been promoted extensively by her family. She has been seen as a brand partner for a company called Ipsy.

  • Justin Bieber - 266 million followers

Justin Bieber is a Canadian singer who has gained global recognition for his music and has had an influential role in modern pop music. Justin Bieber has worked with many companies such as Proactiv, Adidas, Calvin Klein, and Schmidt’s Natural.

While these top influencer celebrities have worked with great brands, you can also leverage influencers for your own brand’s marketing strategy. The key is to find the right influencers that will match your brand and can be long-term ambassadors that will champion your product.

If you are looking for an influencer marketing platform to help you find YouTube influencers to start your influencer marketing campaigns, feel free to book a demo here.

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