What are Amazon's requirements for Instagram Influencers?
Let's talk about Amazon's influencer program and what it takes to qualify as an influencer!
What is Amazon's Influencer Program?
The Amazon Influencer Program is an expansion of the Amazon Associates (affiliate) program that allows Influencers to post content on Amazon about products that customers may be interested in.
Influencers are asked to spread the word about products that will be sold on Amazon. Influencers essentially create a unique storefront where they sell the goods they recommend. The goods are then available for purchase through this influencer’s storefront, just like on a regular e-commerce website.
How do you become an Amazon Influencer?
All sorts of influencers are welcome to apply for the Amazon Influencer Program, according to the application page. Considering this, they are now taking into account major factors while considering the influencer’s application. The Amazon Influencer Requirements for Instagram are the following:
• You have a fair number of followers on your account(s) on YouTube, Instagram, Twitter, or Facebook. Your account's engagement numbers are also respectable.
• You must provide Amazon access to your social media accounts as part of the application process, so if you don't have enough engagement from your followers, Amazon will be able to tell quite fast.
Amazon collaborates with people who have a history of promoting products on social media. To put it another way, Amazon seeks for authors who consistently produce high-quality material and have a sizable social media following if they fit under the Amazon Influencer Requirements for Instagram predominantly.
This implies that whether they concentrate on video material or photography, social butterflies and more seasoned influencers will probably be the most likely to get themselves authorized.
The Amazon influencer program is typically thought of as a unique opportunity. This may not come as a surprise given that Amazon is a sizable marketplace with hundreds of brands and a large reach, and not just anybody is permitted to profit from commission on sales made via a certain storefront.
Invites to the Amazon influencer program were given to well-known industry experts with sizable followings when it was first made public. These included well-known figures like Mark Cuban.
What are the requirements to become an Amazon Influencer?
One of the Amazon Influencer Requirements for Instagram is that you must use one of your YouTube, Facebook, Instagram, or Twitter accounts to apply to the program. The employees at Amazon will carefully check your YouTube, Facebook, Instagram, or Twitter account after you apply to make sure it corresponds with what they are looking for.
According to some influencers, applying through your YouTube channel is the quickest path to acceptance, albeit it is not a certainty given the fact that Instagram has the largest amount of Amazon Influencers. There are no limitations on what categories or market segments can participate in the influencer program.
To assess if your material would be a suitable fit for the influencer program and meet the Amazon Influencer Requirements for Instagram, Amazon carefully examines your follower count, the kind of interactions you have with the followers, the niche into which your audience falls, and other crucial information.
When deciding whether to accept you into the program, they don't just focus on the size of your fan base. If a micro or nano influencer can demonstrate meaningful interactions with their audience, Amazon will also approve them.
The importance of the audience would be the one deciding factor in whether someone meets the Amazon Influencer Requirements for Instagram and was admitted into their influencer program. Therefore, your chances of being accepted are increased the greater relationship you have with your audience.
When your audience has grown and your engagement levels have increased, you can reapply if you are not accepted the first time you apply for the program. You will require an Amazon account in order to advertise items if you are accepted.
That said, I wouldn't hesitate to apply if you meet the criteria for nano influencers by having at least 1,000 followers on each of the three social networks listed, since Amazon is constantly striving to extend their platform through strong social media influencers.
If you’re interested in learning more about influencer marketing and how Smartfluence can help you establish and scale your influencer marketing campaigns, feel free to book a demo here.