Instagram Collaboration Posts: All the Information You Need

Users can now cross Instagram feed posts and Reels, giving creators and marketers another chance to expand their reach and boost engagement. We'll explain what Instagram collaborations are, how and when to utilize them, their advantages, and some starter ideas to get you going.

Chat icon

What Is an Instagram Collaboration Post?

Two users can share the same post to their feeds or Reels using the Instagram Collaboration function. The function, which was introduced in June 2021, enables you to co-author material with another Instagram user. As a result, the post will appear on both of your pages.

You'll be able to use and interact with each other's communities by sharing views, likes, and comments. What a great opportunity for exposure!

Why You Should Use Instagram's Collaboration Feature

There are numerous reasons why you should make an Instagram Collaboration post, but one of the biggest benefits of the feature is discoverability. You may reach more people and attract another interested audience with only one post. Working with a creator allows firms to offer their goods to fresh markets. Collaboration with another creative in your field gives you the chance to interact with potential fans. Additionally, your involvement will increase.

Engagement is increased, which is another advantage. You have a better chance of receiving more likes, comments, saves, and shares if you share a post with two audiences. If your audience is actively engaging with your material, you can be sure they are doing so. Additionally, the algorithm on Instagram is more likely to reward you when it detects substantial engagement on your profile. Every collaborator benefits when engagements are shared since they are valued as currency.

Instagram Collaborations also make it simple to collaborate. On Instagram, shared engagement is an advantage that allows you to say good-bye to duplicate content.

On Instagram, shared engagement is an advantage that allows you to say good-bye to duplicate content. You may simplify the process and post only once, saving a ton of time, as opposed to posting the very same post across both profiles. You can monitor post stats on both ends and see how your collaboration post is performing without asking your partner for data. Additionally, you and your partner can keep an eye on and respond to queries and comments in one location.

How to Create an Instagram Collaboration Post

Step 1: Go to the sharing screen after submitting your reel or feed post and select "Tag People."

Step 2: Select "Invite Collaborator" from the menu in the bottom right corner. After tapping, look up and choose the user you want to work with.

Step 3: Once you've decided on your teammate, share the article as normal. The author will then get a request in their direct messages. The post won't go up unless they approve of your request.

How to Accept an Instagram Collaboration

Step 1: Check your DMs to see if anyone has asked to work with you on a feed post or reel.

Step 2: Click "Accept" to share the material with both of your audiences.

Best Uses for IG Collaboration Posts

Influencer marketing is essential for businesses to build their social proof, especially because 49% of customers trust the advice of influencers. Consider collaborating with a creative who belongs to your target market to increase traffic to your website.

Collaboration with other companies or artists is another fantastic benefit of giveaways. They increase your level of participation and are enjoyable to take part in. Additionally, working with an authority is the best course of action if you want to demonstrate the reliability of your good or service.

An Instagram Collaboration post can aid in the promotion of events or the debut of new products. You may work together with a company, another creative, or even cross-promote on a Instagram account.

An impactful method to humanize your company, express your beliefs, and increase awareness is through promoting a cause on Instagram. Work with a professional, creative, or organization to raise awareness of the cause or issue you support by using the Instagram Collaboration tool.

In conclusion, an Instagram Collaboration post is certain to attract twice as much interaction, delight, and views whether you're co-hosting a giveaway or promoting a new product.

If you’re interested in learning more about influencer marketing and how Smartfluence can help you establish and scale your influencer marketing campaigns, feel free to book a demo here.

Search icon

Looking for something else?

Search anything to find courses, articles, FAQs, and other topics.
Email icon

Still need help?

Contact our customer support team now.
Contact support